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Or a ninja. Or a guru. Social Media is still new. It's ever-changing and continually evolving, rapidly. If your brand is truly a great brand, that story supersedes the changes. If your marketing is sound, the value you provide is what is heard. Cheap social sales tactics won't fulfill your digital needs. Instead, partner with someone that KNOWS what to watch for, and guides your brand story to authentically connect with your fan base and potential buyers. Provide value, not spam. Resonate, don't retarget. Less gimmicks, more passion. That's the TBD way.