WOW—it’s already 2017. What can we expect on social? Let's start with what the new year will bring to Instagram. Instagram saw a lot of changes last year and brands started to take advantage, but what’s next?
Living in an Advertiser's Paradise
Instagram is making it easier and easier to advertise on their platform. Until recently, you used to only be able to do anything ad-related via Facebook Business Manager, and with very little reporting/feedback. Instagram is slowly moving away from that and making it easier for marketers to market directly from Instagram. As we progress through 2017 we will continue to see more of this and hopefully even more CTA’s within the ad capabilities.
What’s up with Stories?
Instagram released their “stories” feature late last year. It's on a record pce as far as user utilization goes. It may not be a it for every business and has less by way of analytics, but it is a cheap alternative to Snapchat if you're the type dying to go live and have built a strong fan base on the channel. More features continue to go live and we expect to see stickers and filters everywhere soon.
Content Marketing, Content Marketing, Content Marketing
What people love about Instagram is the fact to tell their brand story with beautiful imagery. That trend will continue. Brand throwing up photos and hoping they get good engagement will not continue. We’re predicting more BIG changes in the Instagram algorithm that will make so that consumers really only see content they care about, and that includes from brands.
What a brand can do on Instagram has changed drastically over the last year. You have to have an Instagram strategy in place more now than ever. Like any network, a strategy over time makes success possible.