To Be 2017 Instagram Ready

WOW—it’s already 2017. What can we expect on social? Let's start with what the new year will bring to Instagram. Instagram saw a lot of changes last year and brands started to take advantage, but what’s next?

 

Living in an Advertiser's Paradise

Instagram is making it easier and easier to advertise on their platform. Until recently, you used to only be able to do anything ad-related via Facebook Business Manager, and with very little reporting/feedback. Instagram is slowly moving away from that and making it easier for marketers to market directly from Instagram. As we progress through 2017 we will continue to see more of this and hopefully even more CTA’s within the ad capabilities.

What’s up with Stories?

Instagram released their “stories” feature late last year. It's on a record pce as far as user utilization goes. It may not be a it for every business and has less by way of analytics, but it is a cheap alternative to Snapchat if you're the type dying to go live and have built a strong fan base on the channel. More features continue to go live and we expect to see stickers and filters everywhere soon.

Content Marketing, Content Marketing, Content Marketing

What people love about Instagram is the fact to tell their brand story with beautiful imagery. That trend will continue. Brand throwing up photos and hoping they get good engagement will not continue. We’re predicting more BIG changes in the Instagram algorithm that will make so that consumers really only see content they care about, and that includes from brands.

What a brand can do on Instagram has changed drastically over the last year. You have to have an Instagram strategy in place more now than ever. Like any network, a strategy over time makes success possible.

 

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To Be Social Requires Thoughtful Design

From long lines of established brands to the hottest in tech startups, we all know design matters.

But what is ‘design’ actually? Is it a logo? A Wordpress theme? An innovative UI?

It’s so much more than that. It’s a state of mind. It’s an approach to a problem. It’s how you’re going to kick your competitor’s ass.

 source: https://startupsthisishowdesignworks.com/

That’s why TBD works with the best designers. Chances are your in-house team isn’t cheap, or doesn’t have time for an immediate turnaround. Many people don’t. We bring a suite of support that is fully vetted, and we often match our client's desired ‘look and feel’, or aesthetic, if you will, with someone that designs in a like fashion.

 

Social is more video and image heavy than ever. If someone doesn’t immediately recognize you, you’re losing sales. You’re wasting efforts. You’re not achieving brand recognition, or staying top of mind. Even our writers and editors, our advertisers and SEO specialists, are taught to know basic design principles and meet or exceed the competition. Design brings the vision of your product to life. Good design makes someone love something, even if they don’t know that the design is the reason why.

While your branding and strategy may be in place, it may call for a digital upgrade or some support to make things faster, more relatable, more seamless. We come in and do enough discovery to hear and know what you are, we aren’t changing you. But differing from your traditional thought of print design, graphic design needs to meet certain criteria to be website and social site ready. Furthermore, social channels have different user experience (called UX). You need to partner with a team that knows the nuances of the software, app, or operating system and can help you plan your ideas for a seamless vision expressed to your consumer.

We talk a lot online. For ourselves, for our clients. But show don’t tell is paramount, and sharing your passion through a great design will keep your fans coming back for more.

 

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To Be Better at Twitter

Twitter is not dying. It's crucial to business strategy. It's our favorite. Because we sell like mad on the channel. Time to think of it as more than 140 characters of sharing your brand story, personal problems or political views.

Twitter is still working to be the ultimate social network for brands. Deals with the NFL for TNF, livestreaming, I mean, it's all just the beginning. Real time, thought leaders, and consumers looking for immediate customer service are online, waiting for YOU. If you’re just tweeting, you’re not doing it wrong...you're just missing the MORE. Be more like the pros with some of our beyond the newsfeed Twitter advice.

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Polls

Now more than ever, people enjoy giving their opinion via social media. Twitter allows you to ask a question and give up to four options that the twitterverse can  vote on. This is a great tool to get customer feedback or keep it more lighthearted with a random question that will get people talking and hopefully voting!

Twitter Lists

It’s no secret that the more people you follow the more tweets you’ll see. When you’re a big brand following 10k people, you’re going to miss things. We suggest creating a Twitter lists full of the accounts you show the most love to. You won’t miss a tweet and you’ll be able to create lists full of great info that you can then interact with.

Twitter Cards

Twitter cards are free and the best part, they’re trackable. Twitter cards allow you to send people to your website, gather leads or drive installs to your apps. Add some crazy creative copy, eye-catching imagery and hit the launch button. Put a little budget behind the card and see what happens. SPOILER ALERT: you see more results on top of what’s already happening organically.

#Chat

No matter what industry you’re in or what your goal is, Twitter chats are awesome. There are so many weekly Twitter chats to choose from and it’s a great way to socially network. We have seen great results with engagement rates and in some cases even hosted our own Twitter chats.

Moments

Moments have just been released to all accounts and are being reshared by huge accounts. You want influencers sharing what you post, and a brand strategy around sharing like a spiderweb. Share what you're most proud of, jump on a relatable topics, and show people the realness behind your brand. Make authentic connections and move them down your funnel  

Go out there and do ALL OF THE Twitter things... or have a pro take all that weight off of your shoulders.

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